How our Groupon deal is working
Jun 09, 2012 |
Written by Anupa Mueller
Always interesting to assess how a marketing plan actually works out. Here are the details:
- We sold approx. 600 Groupons over a 3-day period
- 83% were purchased by women, 17% by men
- 42% were by people 51 years old and over
- 32% by those between 36 and 50 years
- 5% were purchased by those under 25 years of age!
- 17% came from the area immediately around Tarrytown/Sleepy Hollow
- As of today, about 8% have redeemed their Groupons
