Our 5 minutes of fame
Jul 08, 2010 | Written by Anupa Mueller
Over the years, we've been privileged to supply tea to some of the major brands - Honest Tea, TAZO, Republic of Tea, among others. Here's an article in today's New York Times (Business Section, page B4, July 8, 2010)on Honest Tea and their partnership with Coca Cola and how they've handled their alliance with them. And note, I got into the picture! It's an excellent article and answers questions that skeptics have been asking - have they lost their integrity, did they sell out, how could they do this? It's a tough balance and Elizabeth Olson has captured the nuances of the give-and-take between them.