Honest Tea checking honesty
Jul 21, 2010 | Written by Anupa Mueller
What a great idea! Honest Tea launched a social experiment by providing pop-up stores serving Honest Tea bottles on the honor system. Unstaffed stores offered a bottle of iced tea at $1 each. A camera noted customer behavior. Boston did best followed by New York and Atlanta. Chicago, alas did not fare as well. Read the entire story here.