Honest Tea checking honesty

 Jul 21, 2010 |  Written by Anupa Mueller

What a great idea!  Honest Tea launched a social experiment by providing pop-up stores serving Honest Tea bottles on the honor system.  Unstaffed stores offered a bottle of iced tea at $1 each.  A camera noted customer behavior.  Boston did best followed by New York and Atlanta.  Chicago, alas did not fare as well.  Read the entire story here.

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