- Avoid pesticides - 78%
- Health of themselves and their family - 70%
- To avoid additives - 63%
- To support farmers & growers - 51%
- Because they are good for the environment - 51%
- Because they support the principles that organic stands for - 47%
Why consumers buy Organic
A recent poll of its consumer panel by SupermarketGuru found the leading reasons why consumers buy organic is to: