The July 2014 issue of Beverage Industry magazine highlighted recent sales increases in the tea category due to "consumer emphasis placed on healthy living habits". It also noted that "backed by the scientific community, tea manufacturers are marketing the various health benefits of tea consumption, such as its effect on lowering cholesterol". Read more here. As beneficial as ready-to-drink and bagged teas may be, there is even more benefit to steeping and drinking loose leaf tea. Just as the coffee industry has seen a growth in sales of beans and single-origin coffees, consumption of loose leaf tea has also seen a significant increase. Tea can suit any mood and you are sure to find one that delights you. A single cup of tea can be refreshing, soothing and uplifting - all in one.