Growth of Tea in the U.S.

CIMG1223We read yesterday that Packaged Facts, a market research firm, projected sales of tea in the US to reach $25 billion in 2014.  Let's put that in terms we can all understand - on any given day, over half the American population drinks tea.  The South and Northeast have the greatest concentration of tea drinkers.  Approx. 80 - 85% of the consumption is still Iced Tea.  Although Ready-To-Drink Tea has grown 15-fold in the last 10 years, the research study concluded that this category will remain flat in the coming year.  Areas of growth would be food service, Chai tea, coffee establishments and innovative marketing.  Despite the increased awareness and popularity of Green Tea, Black tea continues to be the #1 seller among all categories.  We see that too.  We track our best-sellers every month and, inevitably, Black teas predominate - here are some fun facts: In the past 30 days, our top online sellers were
  • Makaibari Darjeeling Black Tea
  • Assam Black Tea
  • Victoria's cup - Organic Breakfast
  • Tiger Hill - Nilgiri Black
  • English Breakfast
Of the most popular ordered teas at the Tea Room - we notice that Spring Jasmine, Green Dew and Flowering Green Teas make it to the top 10 most months though still trailing in volume to Black Teas.  However it breaks down, we're delighted to see the growth in Tea.  
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