- Local flavor - community and local emphasis .
- Beyong Organic - Fair Trade, carbon-neutral, recycled. Certification adds authenticity and transparency to these types of claims.
- Coconut - showing up in everything! With its added health benefits and electrolytes, coconut is here to stay.
- Gourmet private label - appealing to cost-conscious consumers.
- Vegan - emphasis on certification of vegan products.
Top trends for 2010
We read several industry publications on a regular basis - Fresh Cup magazine, Specialty Coffee Retailer, Gourmet News, Specialty Food among them. We advertise in Fresh Cup and Specialty Coffee Retailer, both publications for the coffee and tea trade. In the most recent issue of Gourmet News, they reported on the top five trends gathered from SPINS data - this is the industry authority that provides reporting and consulting services for the natural products industry. Here they are: