The Tea Council of the USA recently commissioned a survey on some new insights into America's tea drinking habits. Here are the highlights:
Topping it off:
Sugar: 46% of the time
Honey: 40% of the time
Milk: 26% of the time
Battle of the Sexes:
Although 73% of Americans think tea is consumed by more women, it turns out the split is more equitably shared - 85% of women reported they drank tea compared to 79% of men.
Not your Grandmother's Tea any more:
83% of Millennials drink tea and 82% of older generations drink tea! About the same!
Black Tea or Green Tea?
8 in 10 tea drinkers drink black tea. Americans reported they would choose black tea over other types of teas for all kinds of occasions: 42% when they're tired, 34% when they're thirsty, 28% when they're stressed and 20% when they want clearer skin.
Which Tea Personality are You?
Black Tea drinkers describe themselves as creative, confident, peaceful & intellectual.
Green Tea drinkers describe themselves as creative, adventurous, spontaneous & bold.
All in all - Tea is on the rise. Today was the first ever National Hot Tea Day. Hope you had a cup!